Alvin Colborn Croft was born on April 5, 1926 in Pennsylvania, USA.
On September 6th 1950 Alvin married Miss Ann Elizabeth Rood in McCune chapel of Peoples church, East Lansing.
Al attended South Union High School and served in Alaska with the 45th Troop Carrier Squadron.
Both Ann and Al had graduated Michigan State College June 1951 where Al was a member of the Theta Xi Fraternity, He majored in Speech and Radio.
Al worked for the Sutherland paper co until around 1955 then served as President of the Southern Michigan Industrial Editors Association.
in January 1956 Alvin joined the Whirlpool-Seegar Corp in St. Joseph, Missouri as assistant communications director.
Al worked as a PR agency consultant and former Bozell Public Relations SVP, but had his PR career in October 1962 at Ketchum (then Ketchum, MacLeod & Grove), in Pittsburgh where he worked for eight years as group manager and VP in its Pittsburgh office.
He left the agency in 1970 working for the motion picture firm The Latent Image for two years. In June 1973, he joined Aitkin Kynett Co. in Philadelphia, working as VP and director of PR for five years.
Croft was hired by Bozell as Midwest regional manager in Chicago in 1978. Nine years later, he left to launch his own PR consultancy, AC Croft Associates.
During his time as a consultant, he wrote the book Managing a Public Relations Firm for Growth and Profit, published in 1996. Croft was also a contributing editor of Public Relations Quarterly and published a monthly newsletter called Management Strategies for a number of years.
He is survived by his wife, daughter, and granddaughter.
Al passed away on June 19, 2013 in Oak Creek, Arizona, USA. SEDONA, AZ